I bring with me 10+ years of sales & marketing leadership role experience – in both the B2C and B2B spaces. I work with businesses and organizations to clarify their purpose, find their voice, understand their customers, and define their goals. I also have a deep understanding of the sales process including lead generation, lead conversion, pipeline, and everything in between! So, I bring the best of both worlds to the table and can help you come up with winning strategies aligned with both your sales and marketing goals!
A thorough competitive analysis is critical for any business. This process will identify the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.
Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.