Do I need a Graphic Designer? How can they help me and what value do they bring to the table? Am I too early to warrant needing one?
Keep reading to find out!
Graphic Designers don’t just make pretty logos. They are creative marketing experts, problem solvers, and can help you tell and create your brand story. Some graphic designers have experience in lead generation and understand direct response and how to move a customer from the exploratory phase to a paying customer. It’s important to first define what your goals are before deciding if you need a graphic designer or not.
If what you want is simply a nice-looking logo, and you aren’t really concerned with anything else beyond that – there are low-cost websites that can fulfill your request. Reach out to me and I’m happy to pass them along to you! But remember, a nice-logo is all you will get, they have no vested interest in whether you are successful, only in delivering a finished product.
If you are looking for a something more, something that will elevate your brand, tell your brand story, help you engage with your target market and assist you in growing your business – here’s where a graphic designer comes in. They will do the legwork to understand your target market, competitive landscape, and your specific industry to ensure that the creative assets they produce will resonate with your audience and align with your brand personality. They will provide additional assets to ensure your brand message/creative remains consistent such as brand guidelines, various versions/formats of your logo for web, print etc., patterns/icons, and can also help with messaging and marketing strategy.
Good graphic design clarifies complex ideas and makes us remember them. Take a look around you, and make note of all the well-known logos – more than likely, they were all designed by a graphic designer. Are you willing to take the risk of missing the mark with your branding to save a few bucks? In an era where image is everything, and where first impressions matter – are you going gamble all your hard work, sweat and tears on something that may not work out? Good graphic designers understand that image is everything. If you don’t look good, neither do they which gives them a vested interest in your success. A graphic designer knows that it takes only a few moments to make a good visual first impression. Good design should be consistent and have continuity that flows. It must be aesthetically pleasing to the observer or it can run the risk of being passed over. ‘Form follows function’ is a phrase often promoted by designers. What it means is that design MUST WORK. It’s not a decoration just for show – it must have a goal in mind.
One size does not fit all when it comes to design. Small budgets and constraints are part of the territory. A good graphic designer should remain flexible. If you cannot afford full color then work with two. If you cannot afford a huge website then start small and build it as you go along. The longer you work with a designer, the better your marketing efforts will be.
We’re always told to build good relationships in business and that applies to your chosen designer, too. A good designer should address your questions and your concerns and will help promote your ideas. When it’s a good partnership, they can be your go-to person for future projects and website updates. The longer the working relationship the better your business will be in the long run.
Have specific questions, you’d like to ask? Drop me an email at firstname.lastname@example.org, or leave it in the comments – and I’ll get right back to you!
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