Looking for a way to elevate your designs to make them look more high-end? Incorporating gold into your color palette could be the answer! Here are some insights to help guide your decisions and ensure you don’t make any costly mistakes!
Often associated with luxury, success, and achievement – gold is a deeper and richer tone of yellow that takes its name from the precious metal, ore. Golds can range from brown-hued olive golds (often referred to as “antique” or “old” gold) to strong, vivid yellows.
It emits an optimistic and positive vibe and if used correctly it can immediately transform designs into something classier, lavish and little extra.
Although gold works well with colors found in nature like greens and blues – it’s often paired with black for a dramatic and luxurious feel. This color combo is widely used in print where techniques like gold foil further accentuate the vibe.
The Color Gold Represents:
- Success: gold relates to achievement and victory, the winner.
- Wealth: gold implies affluence, material wealth and extravagance.
- Prestige and luxury: gold is associated with sophistication, elegance, value, quality, and status.
Symbolism In Religion:
- In Christianity, the brilliance of mosaics and icons shown in golden color were done so as to enable humans to appreciate and believe in the brilliance and splendor of God. Gold also symbolized the divinity of the Lord.
- In Hinduism, Gold is symbolic of knowledge, learning, meditation, and mental development. The Hindu idols are shown to have radiant golden haloes around their heads. Often these deities are represented in golden apparel to show their brilliance and make devotees be in awe of their power and knowledge.
- In Islam, Green and Gold are the colors of Paradise.
Meaning Of Gold Based On Region:
- In Northern America, Canada, and the United States, gold color is indicative of wealth, luminosity and money. As a result, it is used extensively in advertising or manufacture of jewelry, architecture, liquor, and chocolate.
- In Latin America and Mexico, it is used in Church Adornments.
- Across the Caribbean, Cuba, Jamaica, Bahamas, Haiti, etc, the color gold depicts pirates and their treasure.
- In China, golden yellow represents the Earth element.
- In Japan, gold denotes strength and wealth.
- In the European flag, which has 12 golden stars on a blue background, the color gold denotes harmony, and mysticism, as well as unity and solidarity amongst different nations.
- In France, the gold color meaning includes decoration, light or luxury while in Great Britain; it represents the Crown or Royalty.
How To Incorporate Gold Into Your Designs
A little goes a long way! Don’t overdo it – use as an accent color to elevate your designs and to make them look more high-end!
A small dose of gold is a fantastic technique for making products and branding feel extra-special. While metallic foiling adds extra expense to your print product, the added value that a small flash of metallic gold color can bring to a brochure or business card is really worth the effort. I’ve experimented with two different applications of gold for business cards – a metallic finish offered through Vistaprint and a gold foil gilded finish offered through MOO. In the end, the gold foil from MOO remains the one I reorder due to it’s shiny raised and super luxe look and feel.
In its metallic form, gold can be treated as a neutral and paired with a wide range of colors to create a heady and luxurious scheme. Jewel colors, like ruby red, emerald, and azure blue can create rich, vibrant schemes.
And, just for fun – here are some ways I’ve incorporated gold into my home. * I am by no means an interior designer however I do understand texture and color…😜
Here are some of my favorite color palettes that incorporate gold.
The color is undeniably glamorous, associated with good times, celebrations, and glitz. However, when used in excess, gold can signal just that—excessive materialism, greed, and vulgarity. So use it wisely!
What color would you like me to explore next?
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