My original logo was designed when I was still in school and didn’t yet know what my specialty and style would be. This logo was no longer serving my needs and was no longer aligned with my brand. Fast forward a year – and I’ve worked on several freelance projects, solidified my offering and figured out my specialty. So, for the past few months, I’ve been working on my personal rebrand between projects. Below is the process that I followed and the finished product of my efforts! I wanted a logo that represented my brand character well: Smart, Modern, and Process-Driven.
Let me know what you think!