Have any of you started a new business within the last few months?
Our current situation has made many of us take stock of our current jobs and it’s viability long term. A great number of people have started racking their brains for alternate ways to supplement their current income and/or to replace it altogether in fear that things may never be as they once were.
In a time when I thought things would completely slow down – for many, survivor mode has kicked and I’ve noticed many people branching out, trying new things, upping their social presence, and turning hobbies into businesses. It’s really amazing to see the entrepreneurial spirit alive and well in so many!
As you embark on this amazing journey, are you OK with a logo that is potentially the same as another company and that isn’t unique to your business? If you don’t really care – then you can stop reading now.
Your business is worth more than this? Isn’t it? Here’s why your business deserves a logo that’s custom to you:
A pre-made logo wasn’t designed for you, there is no competitive, industry or target audience research taken into account – so it’s not capturing who you are and helping you speak to your ideal audience. It can get lost in all noise instead of helping you cut through it. Subsequently – pre-made logos don’t often come with a brand guide which outlines supporting assets such as recommended imagery, typography, messaging, proper/improper use cases, and color system, etc. So, it’s really like giving a brand new car 🚗 to someone who’s never driven before and telling them “OK, here you go – now DRIVE”. In some cases you may get lucky or be a natural and just figure it out but in most cases you will crash and veer off track. Don’t you want to be in the best position possible to succeed? Custom logos are usually accompanied by a clear set of guidelines to help you be consistent with its application and use it in the way it was intended to draw in your target audience.
Pre-made and auto-generated do tend to be cheaper which is often the draw. If a custom logo isn’t in your budget at the moment – I would advise to wait, save and in the mean time just type your business name in a clean sans serif font and use that for now. There are also some great freelancers out there who may be able to offer flexible payment options – doesn’t hurt to inquire! 😉
For more great content on branding and business follow my blog(link in footer)! Check me out on Instagram and FB as well – for bite-sized actionable branding content!