1. Diagnose

Define, prioritize and plan your brand’s goals to create a strategy to guide the future of your business.

2. Demystify

Leverage the insights from previous phase to build a meaningful brand that strikes passion into the hearts of your ideal clients.

3. Disrupt

To be seen as an authority in your space, you can't take a generalist approach. Consumer insights will be used to identity areas of opportunity to stand out from the crowd.

brand messaging playbook sample

Your Company's North Star

The Brand Messaging Playbook  (BMP) serves as your business’s north star.

Included in the BMP:

  • Mission and Vision Statement
  • Tagline
  • Brand Promise
  • Anthem

4 Step Branding Framework which defines your WHAT, WHY, WHO, and HOW.

Marketing Cheatsheet to help you write impactful content that converts. *Pricing below**

Your Company's North Star

The Brand Messaging Playbook  (BMP) serves as your business’s north star.

Included in the BMP:

  • Mission and Vision Statement
  • Tagline
  • Brand Promise
  • Anthem
  • 4 Step Branding Framework which defines your WHAT, WHY, WHO, and HOW.
  • Marketing Cheatsheet to help you write impactful content that converts. *Pricing below**

A Professional & Consistent Visual Brand

The logo and identity design package includes:

  • 1 full-color logo and reverse color logo
  • Web and print versions
  • 1 custom pattern/icons
  • brand guide and brand poster

Included in your brand guide:

  • Information on your brand character and audience
  • How to use your logo properly including configurations, spacing requirements and minimum sizes etc.
  • Suggested imagery and sample layouts
  • Color palette and font system
Your brand guide book ensures you build and reinforce a consistent brand presence. **Pricing Below**

A Professional & Consistent Visual Brand

The logo and identity design package includes:

  • 1 full-color logo
  • 1 reverse color logo
  • Web and print versions
  • 1 custom pattern/icons
  • brand guide and brand poster

Included in your brand guide (sample is shown here):

  • Information on your brand character and audience
  • How to use your logo properly including configurations, spacing requirements and minimum sizes etc.
  • Suggested imagery and sample layouts
  • Color palette and font system
Your brand guidebook ensures you build and reinforce a consistent brand presence. 
**Pricing Below**
brand guide mockup

Data-Driven Decisions

The Branding and Identity Design packages include in-depth research of:

  • The competitive landscape
  • The industry
  • The target market/niche development
  • Consumer insights 
The goal is to find areas of opportunity for you to differentiate while leveraging best practices. 
 
This research helps to inform future design and messaging decisions. 
 
*Clients receive a copy of all research and insights.

Creative Services Pricing

Brand Strategy

Get the roadmap you need to guide the future of your business with a brand strategy & voice that will bring your competitive positioning to life!

  • Branding & Rebranding
  • Brand Naming & Taglines
  • Positioning & Messaging 
  • Brand Story & Purpose
  • Brand Messaging Playbook
  • Competitive Analysis PDF

Price – from $5,000

Brand Design

Maintain a cohesive polished identity with a brand system. Establish your logos, fonts, colors, and more!

  • Logo Design (full and reverse)
  • Brand Identity Design
  • Patterns/Icons
  • Social Media Branding
  • Branded Touch Points
  • Brand Style Guides

Price – from $3,500

Brand Growth

Build a brand that attracts your ideal clients, with custom-designed solutions that cut through the noise and stand out from the competition!

  • Conversion Focused Website
  • Packaging Design
  • Digital Marketing
  • Copywriting
  • Brochures, Custom Powerpoint, Infographics/Flyers
  • Brand Management

** Interested in more than one service? Bundle and save up to 25%! Contact me for details.**

I offer the following payment plan for your convenience.

50% due at signing, 25% due at the halfway mark, and 25% due prior to the final files being released.

I accept EFT, Interac e-Transfer and all major credit cards.

Consulting Services

  • Email Marketing

    If you have a list and need help developing a winning email campaign strategy to generate more leads for your business, we should talk! I am trained on both paid and free email marketing automation tools (Marketo and Mailchimp). *Trained on CASL Law.​

  • Email Capture/Email List Set-up

    Interested in building your email subscriber list? I'll help you build out your landing page and lead magnet content so you can start growing your email list.

  • Sales and Retention Campaign Strategy

    Whether you need help with retention or sales campaigns – we’ve got you covered. We’ll help you build multi-channel campaigns that align with your strategic imperatives. I also have in-depth knowledge of Salesforce CRM.

  • Brand Consulting

    I offer monthly brand consulting retainers and project based consulting options to fit your needs. Do you need guidance to help build out assets such as: website, packaging, or in-store asset? Book a call to learn more.

Prices vary based on size and scope. Contact me for more info!