Logo Design & Animation
Elk Creek required two different logo designs, with accompanying logo animations.
One logo appealed to an older affluent audience who have the luxury of curating their own lifestyles, while the other logo appealed to a younger audience with little disposable income and who would purchase this wine for celebratory purposes.
Keeping both target groups in mind while also wanting to highlight the adventurous blends offered by Elm Creek, the first logo employed extreme value contrast along with the unique use of negative space to exude an artistic, modern and unique feel. To highlight the celebratory nature of the second logo two very different but highly complementary font styles were used to achieve an overall sexy, social and celebratory feel.