Art House has an artsy, welcoming, and casually chic personality. They offer a luxurious & unique movie experience as they’ve opted to replace the standard row seating with large comfy chairs around tables, love seats and swivel arm chairs, creating an almost event like atmosphere for its patrons.
The concession stand has also been eliminated and replaced with a gourmet snack menu as well as wine and craft beer, served by staff in each theatre. The symbol for this mark is an abstract representation of hops used in the making of beer. The letter ‘A’ is carved in the middle of this symbol representing Art House. The nameplate uses an expressive hand-drawn font which speaks well to Art House’ artistic vibe. This mark was used across multiple marketing materials including t-shirts, movie tickets, and popcorn boxes.