Toronto Film School – Class Project
• network name
• offering description
• audience description
• brand personality
• brand statement
Personality – Smart, Modern, Stylish
Target – Experienced home bakers of all ages looking for the next new dessert to wow their friends and family with.
Message -To serve up a slice of happiness to our viewers every day by showing them how to make the most decadent, creative and beautiful desserts sure to wow even the most discerning of crowds.
Color & Typography System:
This logo consists of one color that can be changed to suit the composition. The primary logo is black, with a knockout version available for dark backgrounds. Depending on the composition and topic – the logo color can be changed (pending approval) while keeping the brand recognition and message intact.
The typography used on screen to compliment the logo should be the Futura Font Family. No serif fonts should be used on screen to ensure there is no competition with the main logo which is in a Dubiel Font that has been modified.