• Small business entrepreneurs
  • Startups
  • Solopreneurs
  • Freelancers
  • Side hustlers
  • Corporate escapees
  • B2B and B2C companies

Build a magnetic brand that attracts your ideal clients.


that guides your future.


that tells your story.

Creative Assets

that attracts and engages.

Step 1

Discovery Call

The discovery call's purpose is to assess fit on both sides, understand the project goals, timelines, pain points, budget, and learn a little bit about the client's business/industry.

Step 2


The designer will provide the client with a proposal outlining the deliverables, services rendered, process overview, budget, detailed timeline including milestones, as well as some terms and conditions. Once the client signs off - an invoice is generated for the 1st payment and a kick-off call is scheduled.

Step 3

Kick-Off Call and Branding Exercise

The designer will provide the client with access and training to the shared project management board. This shared project management board houses all project resources, notes, and tasks along with due dates, owners, and calendar sync capabilities. The designer will come prepared with additional questions and will provide the client a link to complete a short branding exercise.

Step 4

Research and Analysis

The designer will conduct in-depth research of the competitive landscape, the industry, the target market/niche, and consumer insights. The goal is to find areas of opportunity for you to differentiate while leveraging best practices. This research helps to inform future design and messaging decisions.

Step 5

Design Directions and/or Brand Messaging 1st draft

1-3 proposed design directions will be presented to the client visually via moodboards. Brand messaging strategy + elements will be presented as a 1st draft. The client will have the ability to provide feedback and sign off on the approved design and/or messaging directions.

Step 6

Design and Revision Phase

Using the research and insights from all the previous phases, the designer will begin working on the client's identity design in accordance with the approved design direction. The designer will put together the client's Brand Messaging Playbook outlining their final messaging and brand story. The designer will provide the client up to 3 rounds of changes during this phase.

Step 7

Final File(s) Delivery

The designer will deliver the final files and assets to the clients.