Relish Network Identity
Concepts Completed: logo/identity design + Network Concepts
Project
Information
The Client
Relish is Canada’s new Food & Lifestyle Multimedia, Multi-platform HD service showcasing video features on every screen from smartphones to connected TVs for a global community. Relish will feature first-run food, fashion and lifestyle programming from tastemakers throughout Canada.
The Goal
Relish is a new modern eco-network that required an identity package that included: logo, logo animation, feature nameplates x 4, marketing brochure, and brand standards guide.
Relish Network Identity Design
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My
Approach
The brand logo consists of a stacked wordmark. A clean sans serif font ensures the logo will remain fresh and current. The color palette pulls colors found in nature aligning with Relish’ position as an eco-network. 4 different colored bars are used to give a fun and adventurous edge while also breaking up the primary color represented in the rest wordmark. The letter ‘E’ is created by the use of negative space and 3 colored bars which has a clever and modern look. This logo is stylish, fun and sophisticated which will draw in Relish’ target audience. The 4 different colored bars also represent the four editorial sections under the Relish brand.
What do I use
Software
I always try to use the latest software when designing assets for my clients. Below are the platforms that I use on a regular basis.
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