Melina Hannah is a Weight Loss Coach who helps women rediscover their authentic selves by letting go of societal expectations. She provides them with a safe, judgment-free zone where she leads fun-filled dance-centric workout classes that empower and delight!
A clear and consistent messaging strategy across all channels including social media and website is crucial.
Research and data was used to help guide the identity design and brand strategy ensuring it resonated with Melina’s Ideal clients.
The brand logo consists of a nameplate made up of geometric shapes. These simple shapes are strategically arranged to spell out the business name.
The configuration and logo represent the fact that we are all one people, we come in different shapes and sizes and we are stronger together than apart.
Included in your brand guide (sample is shown here):
Mumossa’s primary target audience is moms between the ages of 30-55 and who are looking to do something for themselves. These women are fun, young at heart, and look forward to that one hour they can let go of social labels and be their authentic selves.
The research phase included a deep dive into:
The insights from this phase, along with previous conversations, were used to help guide both the identity design and the brand messaging strategy.
The Brand Messaging Playbook (BMP) includes:
The BMP serves as your business’s north star guiding your messaging strategy.
I always try to use the latest software when designing assets for my clients. Below are the platforms that I use on a regular basis.
Click the below button for access to my calendar and to book a FREE call!
I’m Kim Keith! It’s a pleasure to meet you virtually! Not to sound like a creeper but I noticed you’ve been here a few times and wanted to know if you’d like to set up a FREE consultation call? CLICK THE BELOW BUTTON to see my calendar and pick a time that works for you!
Then sign up for our email list to get actionable tips, examples, and hacks that help you build a brand that attracts the right clients and grow your business!
Join my email list!
Weekly emails with examples, stats, hacks, free trainings, and giveaways to help you build a magnetic brand that attracts your ideal clients!
*You can unsubscribe at any time by clicking the link in the footer of our emails.