Plus Travel Rebrand
Services Completed: logo/identity design, website design, stationery design, and signage design
Project
Information
The Client
Plus Travel Group is a corporate travel company known for its service excellence. The brand redesign reinforces their position as a premium agency, appeals to new markets, and conveys their strong value proposition.
The Goal
Plus Travel Group required a complete rebrand including logo/identity design, website design, stationery design, and signage design.
My
Approach
A clean sans serif font was used to create the square nameplate. The tracking was adjusted to ensure legibility and alignment while the word ‘Plus’ was bolded to emphasize their position as a premium agency. A 3D globe with an airplane completes this premium and corporate mark.
What do I use
Software
I always try to use the latest software when designing assets for my clients. Below are the platforms that I use on a regular basis.
Client
Testimonial
Kim's work on our brand has simply been transformational. It has brought us into the 21st century. It has allowed us to expand our reach and appeal to new customers and markets.
Jeff Verman, CEO
Plus Travel Group
Kim’s work on our marketing system has been a godsend in a very competitive marketplace. She’s planned, developed, and managed multiple campaigns every year using best practices and creativity. She’s always thinking ahead and is keen to make things work in a collaborative and very professional way.
Mark Crone, President
Plus Travel Group
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