A professionally trained graphic designer and an experienced performance marketer helping business owners build a branded system around their business so they can attract their ideal clients.
How to prepare for a rebrand: 3 Steps to Ensure Success
You’ve decided your business needs a rebrand, now what?!
Rebrands are costly, time-consuming, and a lot of work that’s why you’ve put it off until now!
Before you run out there and start looking for the right branding partner, here are 3 internal steps you need to take first.
What are the outcomes you are expecting to achieve with a successful rebrand? Put these objectives down on paper!
How much will it cost and how long will it take. Both depend greatly on the size and complexity of your business as well as the nature of your products or service.
An essential part of any rebrand is the brand audit.
Items that you’ll want to round up and secure in a central location include logos, letterhead & stationery, PowerPoint presentations, brochures, flyers, newsletters, invoices, sample emails, reports, photography, videos, employee and client communication, and signage.
Only by understanding where your brand is currently can you effectively plan for where it will be in the future.
If you were my best friend coming to me for advice on how to hire someone in my space in a way that was smart and budget-friendly, here’s what I’d tell you to ask everyone you’re considering for the job.
Before you pull the trigger be sure to do your own research.
Does this branding partner have:
By following the steps outlined above, you’ll set yourself and your business up for success!
Have more questions on how to prepare for a rebrand or a general branding question? Drop it in the comments.
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BUILD YOUR BRAND IDENTITY I’ve said it before and I’ll say it again. You MUST treat your brand like a person. And not any old
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