Build Your Brand Identity

female cyborg holding her own face in her hands reflective of building your brand identity-this a post on the branding and logo design blog of kim keith
Kim Keith

Kim Keith

A professionally trained graphic designer and an experienced performance marketer helping business owners build a branded system around their business so they can attract their ideal clients.


I’ve said it before and I’ll say it again. You MUST treat your brand like a person. And not any old person, one that your ideal clients would actually want to be around and that they can identify with!

The purpose of branding is to create relationships with your ideal clients. The easiest way to do this is to treat your brand like a person and understand that you want your ideal clients to do the same.


Your brand strategy is like the brain of your brand:

  • why, what, who, how
  • target audience
  • positioning

Your brand values are the heart of your brand:

  • mission
  • vision
  • culture
  • purpose

Your brand voice is like the lungs of your brand:

  • story
  • tone
  • vocabulary
  • message

Your brand attributes are like the style of your brand:

  • personality
  • description
  • perception

Your logo is like the face of your brand:

  • symbols
  • wordmarks
  • icons

Your branded touchpoints would be the hands and feet of your brand:

  • website
  • social media
  • business cards
  • packaging/design

If you want to bring your brand to life, you need all these pieces working in unison.

Contact me if you’re ready to build your brand identity.

Not ready to chat, that’s cool. Check me out on social @kkgtadesign on Instagram and Facebook for more brand-building tips!


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