HOW TO PREPARE FOR A REBRAND: 3 Steps to Ensure Success You’ve decided your business needs a rebrand, now what?! Rebrands are costly, time-consuming, and
Build Your Brand Identity
BUILD YOUR BRAND IDENTITY
I’ve said it before and I’ll say it again. You MUST treat your brand like a person. And not any old person, one that your ideal clients would actually want to be around and that they can identify with!
The purpose of branding is to create relationships with your ideal clients. The easiest way to do this is to treat your brand like a person and understand that you want your ideal clients to do the same.
STRONG BRAND IDENTITIES ARE ABLE TO HUMANIZE THEMSELVES IN THE MINDS OF CONSUMERS
Your brand strategy is like the brain of your brand:
- why, what, who, how
- target audience
Your brand values are the heart of your brand:
Your brand voice is like the lungs of your brand:
Your brand attributes are like the style of your brand:
Your logo is like the face of your brand:
Your branded touchpoints would be the hands and feet of your brand:
- social media
- business cards
If you want to bring your brand to life, you need all these pieces working in unison.
Not ready to chat, that’s cool. Check me out on social @kkgtadesign on Instagram and Facebook for more brand-building tips!
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