How To Build A Website That Converts Like Crazy: 5 pillars of a conversion-optimized website

a hand and money coming out of a laptop screen representing how to build a website that converts - this a post on the branding and logo design blog of kim keith
Kim Keith

Kim Keith

A professionally trained graphic designer and an experienced performance marketer helping business owners build a branded system around their business so they can attract their ideal clients.

In this blog post, we’re going to learn how to build a website that converts like crazy!

But first, here’s some food for thought:

  • You have 0-9 seconds to make a good first impression.
  • After 9 seconds, the majority of visitors leave.
  • Approximately 96% of visitors that come to your website are not ready to buy.
  • The more landing pages you have, the more leads you are likely to get.
  • A/B testing is becoming the preferred method that has brought a lot of the companies the most success.

Got that? Ok, let’s dive in…

It should come as no surprise that it’s no longer feasible to run a business, even a brick-and-mortar, without a web presence. Consumers turn to the internet for everything from product research to location and operating hours.

Many of us have taken the plunge down the social media rabbit hole in hopes of attracting our ideal clients but it can be hard to cut thru the noise and stand out.

The recent Facebook, Instagram, Whatsapp outage was a good reminder that we really have zero control over what goes on with any of these platforms.

Not to mention they are also continuously evolving with new features that you have to learn to please the dreaded algorithm gods and the pay-to-play model is becoming more and more rampant.

As business owners, we need to have control over our own fate.

How can we do that? By learning how to build a website that converts like crazy, of course! One that we can update and change to suit our needs. One that reignes in our ideal clients 24/7 and one that converts damn it!

5 Pillars Of A Conversion-Optimized Website:

Visually Appealing & Strategically Branded Design

An attractive site with strategic branding can boost conversions. Simply having a ‘nice’ website won’t cut it. Everyone has a ‘nice’ website. Your website should be an extension of your brand, it should not only clarify your value proposition, but give visitors a sense of what you’re about, let them know that you understand their problem, and clarify why your solution is really the only option. And it should do all of this in a way that is engaging and shows off your wonderful brand personality. If you want people to stay and come back, I can’t stress enough, the importance that strategic branding when building a high converting website.

Make Your Value Proposition Crystal Clear

We live in a world filled with billions of people all of whom perceive things differently. We want to ensure that when visitors land on your website that it’s 100% clear what your value proposition is. Visitors should clearly see on your homepage or landing page why they should do business with you and the benefit of it.

Test Your Call-To-Actions And Headlines

Your CTA’s and headlines can make or break your website, and possibly a sale. As mentioned in the intro, the first impression is formed quickly, and the headline is a big part of that impression while the CTA provides a means for them to take the relationship to the next level. It’s important to test and see what resonates most with your visitors.

High Converting Lead Magnet

A lead magnet is a free gift (ebook, case study, infographic, etc.) that you give away in exchange for contact information like an email address, phone number, or full name. It’s the carrot you dangle to get people to enter their contact information into your site’s forms so you can market to them later and send them more valuable information.

SEO Optimize ALL Your Pages

The Google search toolbar has become one of the first things consumers visit when looking for information online, and if your audience can’t find your website, if it’s buried deep in a search engine’s ranking list, then your business will be losing out and all the work you’ve done will be for nothing.

Now you’ve learned the principles needed to build a website that converts like crazy! Stay tuned for part 2 of this series where we dive into how to actually create this thing!

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