If you think branding isn’t important until you’re growing, you’d be wrong – here’s why…
Many of the products that we introduce into our lives are because they stand for something, they promise something – a transformation of some kind.
The GNO premium adult weighted blanket promised to help calm a restless body, reduce feelings of anxiety, and improve sleep troubles. I’m a very light/restless sleeper and was excited to try this out! And boy am I glad I did – it’s been only a few weeks and I’m already noticing a huge difference in my quality of sleep!
GNO’s website sold me with their promise of life-changing mornings and their product was designed using organic breathable materials- heck yeah – I needed/loved all of that!!!
When I needed new running shoes I decided to hit up The Running Room to get a proper fitting and some help making the right choice. The man who helped me was a runner and experienced similar knee issues as me. He shared some exercises and stretches to try. I was grateful for his insights and he quickly gained my trust. Long story short I walked out feeling I’d made the right choice!
The running room was known for being the go-to store for the top running gear and expertise, and their knowledgeable sales team were all runners themselves! I felt like I was among peers and I trusted their advice and recommendations!
Branding can account for as much as 30 to almost 50 percent of a company’s value. This is because properly executed branding turns your product or service into something distinct and unreplicated: the unique value that you offer your target audience.
In other words, branding is not only relevant but also critical at every stage of your business.
In order to gain anyone’s attention, your brand must be relatable. Without investing in your brand, consumers will create their own perception of your business.
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