
Brandify Your Business: How a Little Personality Goes a Long Way
You know that feeling you get when you step into a fancy hotel lobby? Or the smile that spreads across your face when you see
A professionally trained graphic designer and an experienced performance marketer helping business owners build a branded system around their business so they can attract their ideal clients.
In this blog post, we’ll review the 7 different types of logo designs and when to use them as well as some other key considerations to help you find the right designer.
I know how exciting designing the logo for your new business can be! You’re taking a big step forward and deciding on the official identity and unique identifier for your business, for what will hopefully be years to come!
The good news is there are many designers and options out there to help create a logo that’s unique to you and that speaks to your ideal clients!
The bad news is that it can be difficult to find the right designer to fit your unique needs.
Do your due diligence and research each designer thoroughly.
Be sure to ask these questions before signing a contract and your chances of a successful partnership will go way up.
Next, understand what the 7 different types of logos are so you can make the best decision when working with your designer on a logo for your business.
Let’s dive into each of the different types!
A brand mark (or a pictorial logo) is imagery reduced to its symbolistic meaning.
They contain elements that make your audience associate them with your brand.
*If you’ve just started your business, keep in mind you’ll have to use a wordmark with your symbol until you’ve built up your community and gained brand awareness.
Starbucks actually started with an emblem logo and transitioned to brand mark once they’d carved out their space in the market.
An emblem is a type of logo that features text, a symbol inside a geometric shape. It has the power to give a traditional and/or powerful feel to your brand.
Think of seals, crests, stamps, well-known school logos, or government agencies.
The wordmark (aka logotype) is composed entirely of the company’s name.
If opting for this type of logo its best to have a font specially designed for your business
Lettermarks are logos that use a single or several letters as the logo’s defining characteristic. Typically, lettermark logos use the initials of a company’s name to form a simple, distinctive mark.
Lettermarks (or monograms) are an easy way to reduce your brand’s name to an acronym.
A mascot logo is a drawing of a person or a non-human entity that has received human attributes.
Mascot logos are often used for sports teams and food brands, and they create a friendly and positive vibe in the minds of your audience.
Abstract logos are a visual representation of a feeling you want your brand to evoke.
Everyone interprets abstract assets differently, so ensure you have a solid strategy to remove as much risk as possible.
A combination logo is achieved by placing lettering near any of the above mention logos.
The great thing about this kind of logo is that once you’ve built out your community, it’s easy to use this logo in a variety of ways.
Understanding these 7 types of logos will help you collaborate more effectively with your designer to ensure the end product meets your needs!
A good logo can have a strong impact on potential customers, helping your brand stand out from the crowd.
You know that feeling you get when you step into a fancy hotel lobby? Or the smile that spreads across your face when you see
In this blog post, we’re going to learn how to build a website that converts like crazy! But first, here’s some food for thought: You
BUILD YOUR BRAND IDENTITY I’ve said it before and I’ll say it again. You MUST treat your brand like a person. And not any old
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