
Brandify Your Business: How a Little Personality Goes a Long Way
You know that feeling you get when you step into a fancy hotel lobby? Or the smile that spreads across your face when you see
A professionally trained graphic designer and an experienced performance marketer helping business owners build a branded system around their business so they can attract their ideal clients.
Mission, vision, values. You’ve probably heard the terms countless times, but what do they actually mean, and more importantly, how do they help you move your business forward?
A vision statement focuses on tomorrow and what the organization wants to become. While a mission statement focuses on today and what the organization does.
Now let’s dive a bit deeper to figure out why they are crucial for your business.
A mission statement is what you do/the core of the business, and from it comes the objectives and finally, what it takes to reach those objectives.
A solid mission motivates a team to work towards a common goal.
On the other hand, a weak mission — or no mission at all — can have the opposite effect. Think silos, miscommunications, lack of progress, unmotivated employees. Ugly right? But, far too common I’m afraid.
A vision statement gives your business direction. It is the future of the business, what your business wants to become, which then provides the purpose.
It’s aspirational.
A strong vision helps teams focus on what matters the most for their company. It also invites innovation. A purpose-driven business envisions success as a whole because they know what success means for their company.
On the flip side, a lack of vision is a road to nowhere for a business. Imagine this: stagnation, outdated processes, moving without purpose, feeling uninspired. Can a company even survive without a clear vision?
We arm our clients with a Brand Messaging Playbook (BMP) which serves as your business’s north star. It helps keep your message and content focussed and ensures you stay on track with your business’s strategic goals.
Client BMP Example:
Mission: We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.
Vision: To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.
Mission: Spread ideas.
Vision: We believe passionately in the power of ideas to change attitudes, lives and, ultimately, the world.
Mission: To organize the world’s information and make it universally accessible and useful.
Vision: To provide access to the world’s information in one click.
Mission: Belong anywhere.
Vision: Tapping into the universal human yearning to belong—the desire to feel welcomed, respected, and appreciated for who you are, no matter where you might be.
Mission statement: Warby Parker was founded with a rebellious spirit and a lofty objective: To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.
Vision statement: We believe that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket. We also believe that everyone has the right to see.
Mission: Inspire the world with our innovative technologies, products and design that enrich people’s lives and contribute to social prosperity by creating a new future.
Vision: Inspire the world. Create the future.
Mission: Power organizations with insightful solutions that drive business success.
Vision: Be the world’s authority on helping organizations focus on what matters.
Mission: The mission of Coinbase is to create an open financial system for the world.
Vision: Digital currency will bring about more innovation, efficiency, and equality of opportunity in the world by creating an open financial system.
Mission statement: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.
Vision statement: To become the world’s most loved, most flown, and most profitable airline.
Mission statement: Offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
Vision statement: To create a better everyday life for the many people.
So, who are you? And, where are you going?
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BUILD YOUR BRAND IDENTITY I’ve said it before and I’ll say it again. You MUST treat your brand like a person. And not any old
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