Why I always let my freak flag fly, and why you should too!

older woman dressed in bright clothes pointing
Kim Keith

Kim Keith

Professionally trained graphic designer and experienced performance marketer helping business owners build a branded system around their business so they can attract their ideal buyers.

During my youth, like many, I struggled with being comfortable in my own skin.⁠

⁠Might sound strange to those who know me now but if you met me then – I was awkward, lacked confidence, and always had this feeling that I just wasn’t quite good enough. ⁠

⁠My brown skin, untamable curly hair, pink framed glasses, big teeth, and tiny awkward body – left me feeling embarrassed. I didn’t really look like any other the other girls at my school – and I felt like I didn’t REALLY fit in. Didn’t help that there was little to no diversity in my school either.⁠

In school, we were all taught in the same way, taught the same things, and all take the same standardized tests.⁠

⁠Now that I’m an adult, I realize that overall the public school system isn’t built for the unique or the different. Kids with learning disabilities, like dyslexia for instance, often fall victim to this system which is not designed to accommodate their unique needs. ⁠

⁠Wouldn’t it be great if instead of teaching us all from the same playbook and be damned to those who can’t keep up – instead, our passions and strengths were identified and developed, and our school experience more tailored to our individual needs? ⁠

⁠In your early years – being different is a liability. Fitting is what everyone strives for. How much do these early years affect us though.⁠

⁠List of celebrities with dyslexia, ADHD, and dyscalculia:⁠

Daniel Radcliffe (dyspraxia), Steven Spielberg (dyslexia), Justin Timberlake (ADHD), Octavia Spencer (dyslexia), Keira Knightley (dyslexia), Jamie Oliver (dyslexia), and the list goes on.⁠

⁠✨Embrace what makes you weird.⁠

⁠✨Don’t’ let other people stop you from letting your freak flag fly! ⁠

⁠✨What makes you different also makes you fabulous!⁠


⁠The most recognizable brands today didn’t get there by staying neutral or blending in. ⁠

⁠They stand for something, against something, they pick a side/niche and speak directly to them without fear of alienating others – and they have a brand strategy to guide their future.

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