A professionally trained graphic designer and an experienced performance marketer helping business owners build a branded system around their business so they can attract their ideal clients.
They have no qualms about standing in long lineups for hours on end if it means a chance to be one of the first to get their hands on the latest Apple gadget. As we take a look at Apple’s branding some prevalent trends help them continue to keep the top spot.
Show The Transformation: Apple products aren’t just cellphones, tablets, and laptops, etc. They represent the ability to do everything on the go and to also look like a boss while doing it!
Know Your Audience and Talk to Them in Their Language: Speak to them in a way that puts them at ease and removes confusion. Apple always sells with simple stories first and they never lead with specs or technical jargon.
Keep Your Marketing and Your Product Simple: Apple’s design, as well as its consumer experience, is free of clutter. Clean and simple is at the heart of both their products and experiences.
Sell With Stories: Apple’s stories illustrate and/or unearth problems that their ideal clients are experiencing and they demonstrate how their solution bridges that gap.
Show And Tell: It’s not enough to simply tell someone what your brand is about, you must show them how it can help them and become part of their lives. Apple does this in all of its marketing.
Show Them What They’ll Be Missing: Apple gets people talking and makes them think they must have the product. or they’ll be missing out on all these wonderful experiences (FOMO).
As you can see there is a lot that goes into a brand. It’s not just your visuals, what you say or how you act. It’s how you leave people feeling after an interaction with you. It’s the sum of many elements working in harmony but aligned behind a common goal/vision.
Go to the next post: Lessons on the importance of niching from Michael Jordan
You know that feeling you get when you step into a fancy hotel lobby? Or the smile that spreads across your face when you see
In this blog post, we’re going to learn how to build a website that converts like crazy! But first, here’s some food for thought: You
BUILD YOUR BRAND IDENTITY I’ve said it before and I’ll say it again. You MUST treat your brand like a person. And not any old
*You can unsubscribe at any time by clicking the link in the footer of our emails.
I’m Kim Keith! It’s a pleasure to meet you virtually! Not to sound like a creeper but I noticed you’ve been here a few times and wanted to know if you’d like to set up a FREE consultation call? CLICK THE BELOW BUTTON to see my calendar and pick a time that works for you!
Then sign up for our email list to get actionable tips, examples, and hacks that help you build a brand that attracts the right clients and grow your business!
Join my email list!
Weekly emails with examples, stats, hacks, free trainings, and giveaways to help you build a magnetic brand that attracts your ideal clients!
*You can unsubscribe at any time by clicking the link in the footer of our emails.
This Post Has One Comment
Pingback: The most recognizable brands don't blend in - Kim Keith