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6 key lessons Steve Jobs and Apple have taught us about how to brand.
Apple has amassed a cult-like following who are always on the edge of their seats awaiting the latest new product release.
They have no qualms about standing in long lineups for hours on end if it means a chance to be one of the first to get their hands on the latest Apple gadget. As we take a look at Apple’s branding some prevalent trends help them continue to keep the top spot.
6 key lessons Steve Jobs and Apple have taught us about how to brand:
Show The Transformation: Apple products aren’t just cellphones, tablets, and laptops, etc. They represent the ability to do everything on the go and to also look like a boss while doing it!
Know Your Audience and Talk to Them in Their Language: Speak to them in a way that puts them at ease and removes confusion. Apple always sells with simple stories first and they never lead with specs or technical jargon.
Keep Your Marketing and Your Product Simple: Apple’s design, as well as its consumer experience, is free of clutter. Clean and simple is at the heart of both their products and experiences.
Sell With Stories: Apple’s stories illustrate and/or unearth problems that their ideal clients are experiencing and they demonstrate how their solution bridges that gap.
Show And Tell: It’s not enough to simply tell someone what your brand is about, you must show them how it can help them and become part of their lives. Apple does this in all of its marketing.
Show Them What They’ll Be Missing: Apple gets people talking and makes them think they must have the product. or they’ll be missing out on all these wonderful experiences (FOMO).
As you can see there is a lot that goes into a brand. It’s not just your visuals, what you say or how you act. It’s how you leave people feeling after an interaction with you. It’s the sum of many elements working in harmony but aligned behind a common goal/vision.
If you’re ready to build a magnetic brand that attracts your ideal clients – book a free consultation call with me today.
What if Michael Jordan had split his focus between basketball and baseball? Why didn’t he dominate baseball like he did basketball? It’s because basketball
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