Why you need a shape-shifting logo
The days of just running ads to promote your product or service are long gone. This pandemic has highlighted the importance of having a strong digital presence while remaining flexible…
Is it time to trade in your DIY logo for a professional one?
*Swipe/click the arrow buttons < > Have any of you started a new business within the last few months? Our current situation has made many of us take stock of…
What does branding cost?
“I can’t afford that expense!”When starting out, you have to be careful with your money, I TOTALLY GET IT. It's how I felt when I started my business too. The…
When I stopped taking a generalist approach – EVERYTHING CHANGED for the better.
What if Michael Jordan had split his focus between basketball and baseball? Why didn't he dominate baseball like he did basketball? It's because basketball was his zone of genius and…
6 key lessons Steve Jobs and Apple have taught us about how to brand.
Apple has amassed a cult-like following who are always on the edge of their seats awaiting the latest new product release.They have no qualms about standing in long lineups for…
Why I always let my freak flag fly, and why you should too!
During my youth, like many, I struggled with being comfortable in my own skin.Might sound strange to those who know me now but if you met me then - I…
If you think branding isn’t important until you’re growing, you’d be wrong – here’s why…
Many of the products that we introduce into our lives are because they stand for something, they promise something - a transformation of some kind.The GNO premium adult weighted blanket…
WHO IS THE HERO OF YOUR BRAND STORY: A brand story framework to help you flip the narrative
*WandaVision Spoiler Alert*(the character)After losing her parents, her brother, and her love - Wanda Maximoff (a member of the Avengers and a powerful superhero) becomes overwhelmed by her deep personal…